General Practice Training Queensland (GPTQ) wants to make Queenslanders healthier by training medical students to become rural GPs. I worked as the PR director in a team of freelancers assembled by creative agency Content Doctor. We developed and launched an online campaign targeting medical students and junior doctors. More than 1,000 young medicos visited the campaign site, took the online quiz to find out where they should work, and shared their results on social media. The campaign was commended by the Public Relations Institute of Australia. Visit the campaign site at www.ruraladventure.com.au