I developed and launched a PR campaign for AirSonea, a digital device for managing asthma. The strategy included commissioning new research, organising a speaking spot and stand at a GP conference, securing ambassador Cathy Freeman, and organising a media launch. The story was covered on prime-time news by Seven, Nine, Ten and SBS — reaching more than five million Australians in one night via TV news alone.

A Current Affair ran a follow up story a few weeks later. My team also built a highly-engaged Facebook community and reached out to mummy bloggers.